Topics covered
- Introducing Strategic Management
- Analyzing the External Environment of the Firm
- Analyzing the Internal Environment of the Firm
- Assessing the Intellectual Assets of the Firm
- Creating and Sustaining Competitive Advantage
- Creating Value through Diversification
- Creating Value in Global Markets
- Examining Industry Change
- Implementing Effective Strategic Control and Corporate Governance
- Leading Organizations Strategically
- Managing Innovation and Fostering Entrepreneurship